Digital Marketing Specialist (SEO, Social, Ads)
Remote
Remote
Join Us – We’re on the Hunt for a Freelance Digital Marketing Specialist! (Remote)
Are you a proactive digital marketer passionate about crafting impactful campaigns across digital channels? We’re on the lookout for a creative and strategic Freelance Digital Marketing Specialist to support us on exciting upcoming projects—starting with a specific one and potentially continuing on an ongoing basis. This is your opportunity to contribute directly to projects influencing media solutions on a global scale.
The Opportunity:
As a Digital Marketing Specialist, you'll play a crucial role in driving visibility, engagement, and conversion through performance-based marketing strategies. You’ll bring creativity, analytical thinking, and marketing expertise to every campaign, and play an integral role in shaping our message.
What You’ll Be Doing:
- Planning and executing high-impact digital marketing campaigns across SEO, SEM, PPC, Email, and Content channels.
- Crafting compelling messaging through strong storytelling and persuasive copywriting.
- Optimizing lead generation funnels and marketing content to improve overall conversion rates.
- Analyzing campaign performance and using insights to make data-informed decisions.
- Collaborating with our development and UX teams to ensure messaging is aligned and effective.
What We’re Looking For:
- Proven experience in digital marketing across various channels (SEO, SEM, PPC, Email, Content).
- Excellent copywriting and storytelling skills.
- Comfortable using marketing platforms and tools like Google Analytics, AdWords, Meta Ads Manager, Ahrefs, SEMrush, etc.
- Strategic mindset with a solid understanding of B2B pipelines, audience targeting, and conversion optimization.
- Highly self-motivated—takes initiative and doesn’t wait for instructions.
- Previous experience working with B2B and/or technology-focused companies is a plus.
Responsibilities:
- Plan and execute digital advertising campaigns across Google, Facebook/Instagram, and other platforms.
- Continuously test and optimize content and audience targeting to enhance campaign performance.
- Analyze data to refine strategies and increase engagement and conversions.
- Work cross-functionally to align marketing efforts with UX and development goals.
- Contribute ideas and take ownership of your projects from start to finish.
Must Have:
- Solid track record in digital marketing with a focus on performance and results.
- Experience with major ad platforms (Google Ads, Meta Ads Manager, etc.).
- Familiarity with SEO tools like Ahrefs or SEMrush.
- A good eye for storytelling and persuasive ad copywriting.
- Proactive mindset—you’re not afraid to share ideas and take initiative.
- Experience with lead generation and nurturing in a B2B context.
Nice to Have:
- Previous experience with SaaS or tech startups.
- Experience running campaigns in international markets.
- Familiarity with A/B testing tools or email marketing platforms.
- Any creative/design skills (even basic!) are a bonus.